• The Burson-Marsteller survey is designed to increase knowledge about lobbying and improve both understanding of lobbying and greater transparency in its conduct.
    Download the Survey Now
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  • Methodology

    • This fifth Burson-Marsteller lobbying survey is designed to increase knowledge about lobbying and improve both understanding of lobbying and greater transparency in its conduct. This edition covers an additional five countries compared with the previous survey, conducted in 2009.

      Based on analysis by Penn Schoen Berland (PSB), and with the support of our network of offices and partners across Europe, decision- makers in nineteen countries were asked for their views on lobbying, as were decision-makers at EU level. The interviews involved a basic series of 22 questions to gather qualitative, ‘directional’ data about perceptions of lobbying and lobbyists. The interviews were conducted either online or by telephone.

      Interviewees included politicians (both Members of national Parliaments (MPs) and Members of the European Parliament (MEPs)) and senior officials from national governments and the European institutions.
      In total,nearly 600 interviews were conducted.

    • “The answers to the survey reflect the awareness that the loudest voice does not necessarily represent the majority and that there are always other views to be taken into account. As long as everyone is aware of this, lobbying is a useful and even necessary part of an open, democratic process.”

      mario
      Maroš Šefčovič
      VP of the European Commission
      in charge of inter-institutional relations and administration
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  • 12 Tips For Effective Lobbying

  • About Us

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      Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 74 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit burson-marsteller.eu.

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      Penn Schoen Berland is a global research-based consultancy that specialises in messaging and communications strategy for blue-chip political and corporate clients. We have over 30 years of experience in leveraging unique insights about consumer opinion to provide clients with a competitive advantage – what we call Winning KnowledgeTM. PSB executes polling and message testing services for Fortune 100 corporationsand has helped elect more than 30 presidents and prime ministers around the world. More information is available at psbresearch.com